Some thoughts on the new Harry Potter and the Cursed Child Branding

Just two weeks ago I traveled to New York City to see Harry Potter and the Cursed Child (Parts I and II) for the second time. Being a nearly lifelong Harry Potter fan I knew I needed to see the stage play version at least once. When I saw finally saw it with a group … Continue reading Some thoughts on the new Harry Potter and the Cursed Child Branding

Communications@Syracuse Immersion Assignment – Spring 2019

The Power of Branded Content During my final Immersion of the Communications@Syracuse program, I got to hear great speakers that were able to spark my creativity as well as get me thinking about important issues and questions that I’ll have to deal with as I progress in the  communications and advertising fields. One of my … Continue reading Communications@Syracuse Immersion Assignment – Spring 2019

Why All Tourism should be Eco-Tourism

In this video essay, I explain what sustainability is, why so many brands want to align themselves with it, and why it should be applied to the travel and tourism industry. https://www.youtube.com/watch?v=1Pif9eXN1MI&t=2s Transcript: If you listen to any kind of messaging from brands, including advertising, you’ve probably heard of the word “Sustainability.” Here in the 21st … Continue reading Why All Tourism should be Eco-Tourism

Insight Corner: Quest to Legoland

The Problem Legoland Florida is located at least an hour drive away from every airport, and little kids dislike long car rides, meaning parents might be reluctant to choose Legoland as a vacation destination. Research Methods Quantitative data: They uncovered the most common phrases said by children on road trips, and the top gaming devices … Continue reading Insight Corner: Quest to Legoland

Trending Assignment: How much does Facebook know about you and why does it matter?

Recently Americans have had a wake up call when it comes to social media and data. For a decade or more, people of all ages and backgrounds have enjoyed using social media, particularly Facebook, to connect with people, communicate with friends, get news and find topics they care about. When Facebook first opened its virtual … Continue reading Trending Assignment: How much does Facebook know about you and why does it matter?

Communications@Syrcause Immersion Reflection

Theme: Free Speech in the Digital Age Civility is the key to public debate and upholding democracy in general. We live in some crazy times. Misinformation spreads faster and further than facts. People are extremely passionate about current events, and thanks to social media, we all have our own platforms to share our thoughts and … Continue reading Communications@Syrcause Immersion Reflection